Oklahoma State Home Builders Association

An Affiliate of the National Home Builders Association

Oklahoma Remodeler: Never Stop Marketing

 
Posted on May 24, 2017 by Jorie Helms

 

Mike Fournier, owner of The Sonrise Companies, oversaw this remodel project, dubbed “Little House on the Prairie,” that more than doubled the size of the home.

No matter what his job was at the time — paperboy, restaurant manager, financial adviser — Mike Fournier, CAPS, CPB, always had the motivation to succeed.

That drive was critical for him when in 2000 he founded his remodeling business, The Sonrise Companies in Broken Arrow, Okla. Over time, he developed a winning recipe to consistently deliver high-quality products and services, achievements for which he is being honored as May’s NAHB Remodeler of the Month.

“Profits will continue to tighten as costs inevitably rise, but with continued networking, repeat customers and referrals, we expect to continue seeing a steady rise in our revenue,” Fournier said in a Q&A for Qualified Remodeler. “Every year, more customers come to us [as a result of] our social media presence, and coupled with our networking markets, we anticipate that trend to continue.”

Fournier estimates as least 80% of his leads come from the company’s online presence, which is managed by a website administrator and a social media manager who ensure the content stays fresh and coordinated.

Not only do they maintain LinkedIn, Twitter and Facebook pages, but they also cultivate a large portion of business through Google+, Angie’s List, HomeAdvisor, Houzz, Pinterest, Tumblr, Manta, Merchant Circle, and nearly 200 videos on YouTube.

Beyond marketing, Fournier has relied heavily on networking with his NAHB Remodelers colleagues to help his company grow and to find business solutions.

Fournier is May’s NAHB Remodeler of the Month.

“These [members of NAHB Remodelers] are the best of the best,” Fournier said. “After meeting and getting to know several of my competitors at CADRE, IBS, and at the local and state levels, I would consider many of them to be tip-of-the-spear great. It is an honor to have my achievements considered among theirs at the same level.”

If you know a professional remodeler who takes remodeling to the next level, nominate him or her for NAHB Remodeler of the Month.

 
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