Author Archives: Jorie Helms


Construction for an Aging Population: The Influence of Shifting Demographics

Posted on June 25, 2019 by Jorie Helms
Construction for an Aging Population: The Influence of Shifting Demographics Senior citizens are a fast-growing segment of the population. It is estimated that the number of people age 65 and older will nearly double before 2050. While many senior cit...
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Posted on June 25, 2019 by Jorie Helms
Marketing strategist and BUILDER blogger Donna Campanelli says there are many ways to improve lead generation. By Donna Campanelli Adobe Stock In my work as a marketing strategist for contractors and the trades, I have met with countless...
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Changing of the Guard

Posted on June 19, 2019 by Jorie Helms
Recently, many of us from the Oklahoma HBA went to Washington, DC, for the NAHB Spring Leadership meeting.  We had members from COHBA, HBA of Greater Tulsa, and Stillwater HBA.  One of our members, Mike Fournier, went to Arlington to see the...
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OKC makes national list of most affordable ZIP codes

Posted on May 17, 2019 by Jorie Helms
Finding an affordable home to buy should be easier than discovering buried treasure. But for many homebuyers – especially first-timers – it’s doesn’t feel that way. The lack of affordable homes has been a persistent problem in the housing marke...
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Join OkHBA in welcoming BASCO's new EO

Posted on May 6, 2019 by Jorie Helms
The Builders Association of South Central Oklahoma has named Stephen Koranda executive officer. Through his firm, Back To You Marketing, Koranda will manage BASCO, which, since 1949, has been serving and connecting those in the home building in...
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After decades of pushing bachelor’s degrees, U.S. needs more tradespeople

Posted on April 23, 2019 by Jorie Helms
FONTANA, Calif. — At a steel factory dwarfed by the adjacent Auto Club Speedway, Fernando Esparza is working toward his next promotion. Esparza is a 46-year-old mechanic for Evolution Fresh, a subsidiary of Starbucks that makes juices and smoothi...
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