Oklahoma State Home Builders Association

An Affiliate of the National Home Builders Association

How to Create Marketing Magic

Posted on October 6, 2017 by Jorie Helms


The latest issue of NAHB’s Sales + Marketing Ideas magazine is now available. Here are some of the highlights:

  • Carol Morgan​, MIRM, founder and president of Denim Marketing​, discusses how to create content that prospective customers, partners, influencers and “raving fans” want to share in “Creating Sharable Content.”
  • In “Place is What We Make it Mean,” Steven Donaldson, a brand strategist for RadiantBrands​ in Berkeley, Calif., shares three examples of places that were created from opportunity or marketing magic (or a little bit of both).
  • In “Inside Out,” Mollie Elkman of Group Two, and Kerry A. Mulcrone​, MIRM, of Kerry & Co., present four elements that will help your sales and marketing team communicate your company’s messaging in a genuine way.
  • Power Marketing’s Brian Flook ​contributes a great Tech Zone (powered by Samsung U.S.​) about the metrics builders need to know, and Robert August​ answers a reader question in “Ask a MIRM.”

These topics and much more can all be found in the Sales + Marketing Ideas magazine app. If you don’t have the app yet, download it for free from the iTunes app store (Apple) or the Google Play store (Android).

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